Work

Personalized Shopping Experiences: Leveraging Big Data Analytics in E-commerce for Enhanced Customer Engagement

Year: 2024

Type: conference-paper

Source: International Conference on Decision Aid Sciences and Applications (DASA)

DOI: 10.1109/dasa63652.2024.10836440

Authors: Abdullah Raja, Fatima Siddique, Muhammad Zulkifl Hasan, Muhammad Zunnurain Hussain, Junaid Altaf, Shagufta Kousar

Institutions: University of Central Punjab, Universiti Putra Malaysia, Bahria University, Applied Science Private University

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406500016

FWCI: 2.744

Cites: 27

Cited by: 3

Related to: 10