Social Media, Public Opinion, and Resource Implications for the United States Air Force
Year: 2022
Type: article
Abstract: Social media has become a powerful force. t exerts influence by shaping the public’s perceptions of various issues, including defense-related topics. Public opinion, in turn, has effects on war, military policies, and budgets. Thus, understanding the public discourse and associated sentiment on defense-related issues and identifying the influencers in social media is important. Techniques such as text mining are a relatively inexpensive and efficient means to achieve these objectives. This study employs these techniques to empirically analyze Twitter references to the United States Air Force (USAF) over a seven-month period and provide recommendations for potential changes to current USAF social media operations.
Authors: Seth A. KLINE, Jonathan D. RITSCHEL, Robert D. FASS
Institution: U.S. Air Force Institute of Technology
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W4406586354