Work

The effects of airline brand image on brand trust, customer satisfaction, switching costs, and purchase intention

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Tourism and Hospitality Research

DOI: 10.21298/ijthr.2024.12.38.4.99

Authors: Hyun-Jung Lee, Keun-Uk Lim

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406605719

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