Year: 2024
Type: article
Abstract: This study focuses on the interactive efficiency of bilingual live broadcast and the uniqueness of its language application. By combining quantitative and qualitative analysis, it deeply analyzes the audience interaction mode, language switching strategy and communication effect in bilingual live broadcast. The results show that bilingual live broadcast not only significantly improves the audience's participation, but also promotes the in-depth cultural exchange, but also faces the challenges of language understanding obstacles and communication efficiency. This paper further discusses the strategies and suggestions to optimize the application of bilingual live broadcast language and improve the interactive effect.
Source: Creativity and Innovation
Authors: Zeru Liu, Jiakun Lu, Rukang Wang, Yuhang Jia, Shaojie Guo, Nannan Zhang
Institution: University of Science and Technology Liaoning
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4406621778