Work

Cartoonish vs. Realistic: the marketing effect of form realism of AI avatar in live streaming e-commerce

Year: 2024

Type: conference-paper

Source: International Conference on Computer Science and Management Technology (ICCSMT)

DOI: 10.1145/3708036.3708160

Authors: Yunzhu Yu, Achaya Bannasilp

Institution: Jiaying University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

Funder: Guangdong Office of Philosophy and Social Science

Award: G8783170524

OpenAlex ID: W4406667870

FWCI:

Cites: 12

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Related to: 10