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Soft Drink Advertisements and Evoked Nostalgia Among Consumers: An Empirical Study in India and Oman

Year: 2024

Type: article

Study design: Observational Study

Source: Communications of International Proceedings

DOI: 10.5171/2024.4455024

Authors: Ambily AS, Mobin BABY, Sanjith SR, Ajith AM, Nivetha S, Krishna S RAJU

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406697321

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