Blockchain-Powered Search Engine Optimization
Year: 2024
Type: article
Abstract: This research explores the practical integration of blockchain technology with Search Engine Optimization (SEO) to enhance website visibility and user privacy. Building on foundational work, the project optimizes search algorithms by accelerating data retrieval from the InterPlanetary File System (IPFS) and refining dataset indexing for improved efficiency. Key objectives include advancing indexing accuracy through iterative formula adjustments and developing smart contracts to decentralize the search and indexing processes. This approach aims to leverage blockchain's distributed architecture and security features to streamline search operations, reduce response times, and elevate SEO effectiveness. The research provides practical insights and solutions for integrating blockchain with SEO, proposing a novel framework for enhanced digital marketing that prioritizes efficiency, privacy, and decentralization. This approach not only tackles common issues in traditional SEO—like privacy concerns and inefficient indexing—but also enhances SEO effectiveness by making use of blockchain’s strengths, such as decentralization, security, and transparency. By combining these elements, the research presents a modern solution for businesses looking to boost their digital presence in an increasingly privacy-conscious environment. Ultimately, it positions companies to build trust with users while improving search relevance and performance, ensuring they stay competitive in the evolving digital landscape.
Source: Nanotechnology Perceptions
Authors: Bharti Garg, Dinesh Rai, Naresh Kumar
Institution: Maharaja Surajmal Institute of Technology
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4406725061