Work

E-Commerce Trust in Saudi Arabia: An Empirical Investigation Using A/B Testing

Year: 2024

Type: conference-paper

Source: International Symposium on Innovative Approaches in Smart Technologies (ISAS)

DOI: 10.1109/isas64331.2024.10845429

Authors: Bandar F. Alkhalil, Yu Zhuang, Khalid T. Mursi, Ahmad O. Aseeri

Institutions: Texas Tech University, University of Jeddah, Prince Sattam Bin Abdulaziz University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Texas Tech University

OpenAlex ID: W4406729990

FWCI: 1.136

Cites: 16

Cited by: 1

Related to: 10