Computing Content and Communication: Public Opinion in the Age of Integrated Media and Governance
Year: 2024
Type: article
Abstract: This study explores the role of Artificial Intelligence (AI) technology in promoting new forms of public opinion and reshaping traditional industries in the era of integrated media, and introduces the new concepts of "intelligent public opinion" and "intelligent power". The study shows that with the iterative development of AI technology, the "AI+Industry" model has become more and more common, and the media public opinion, as the "fourth force", has also been affected by AI technology, and many new forms have appeared. The article analyzes the development of public opinion, from word-of-mouth communication to AI and discusses the new form of intelligent public opinion, emphasizing the comprehensive penetration of AI technology in the process of news and opinion collection, production, distribution, reception and feedback. At the same time, the article also presents the opportunities and challenges posed by smart public opinion, including the impact on the national, social and individual levels. Finally, the article looks into the future of smart public opinion, mentioning concepts such as "meta-universes" and emphasizing the importance of AI technology in creating immersive virtual environments, as well as the potential threats and challenges it may pose to human society.
DOI: 10.54097/168mss48
Author: Xueyan Zhong
Institution: Wuhan Institute of Design and Sciences
Language: English
Topic: Technology's Impact on Media
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406743305