Work

Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya

Year: 2024

Type: article

Abstract: This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector. Keywords: Marketing Mix 7P, Marketing Strategy, Patient Satisfaction, Healthcare Clinic, Competitiveness

Source: Journal of Management and Bussines (JOMB)

DOI: 10.31539/jomb.v6i6.13214

Authors: Dina Maria Maria Ulfa, Enjelika Enjelika, Satrio Ahmadtul Firdaus Romadhoni, Aditya Putra Wardanu, Sudarmiatin Sudarmiatin

Institution: State University of Malang

Language: English

Topic: Healthcare Quality and Satisfaction

Subfield: General Health Professions

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W4406747989

FWCI:

Cites:

Cited by:

Related to: 10