A Study on Factors affecting Airline Passenger Satisfaction and Purchase Intention: Focusing on Selection Attributes
Year: 2024
Type: article
Abstract: The domestic aviation market continues to develop due to increased leisure time, increased income, and increased domestic and international tourism. In this environment, it is very necessary to find survival strategies for airlines. The purpose of this study is to systematically analyze the relationship between airline selection attributes, user satisfaction, and repurchase intention and use this to establish the airline's marketing strategy to provide practical help in strengthening and developing the airline's competitiveness. To verify this study, the following hypothesis was established based on the theoretical background of previous research. The attributes you choose have a significant impact on user satisfaction. User satisfaction will have a significant impact on purchase intention. As a result of this study's selection attributes were found to have a significant impact on user satisfaction. It was found that user satisfaction had a significant effect on purchase intention.
Author: Jung Hee Kim
Institution: Catholic Kwandong University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406773372