La transformación digital en la gestión empresarial desde un enfoque bibliográfico sobre estrategias y desafíos actuales
Year: 2024
Type: article
Study design: Systematic Review
Abstract: Digital transformation in business management is a critical phenomenon for organizations to remain competitive in a globalized and dynamic environment. This article analyzes from a bibliographic approach the strategies employed and the challenges faced in this process. The methodology includes a systematic review of recent scientific literature, prioritizing studies indexed in Scopus and Web of Science. The results highlight the implementation of advanced technologies such as artificial intelligence and Big Data, which enhance operational efficiency and facilitate decision making. It also highlights the need to redesign internal processes and overcome barriers such as resistance to cultural change and lack of digital skills in the workforce. While the benefits include greater organizational agility and business model innovation, the barriers identified reflect the complexity of organizational change required for successful transformation. In conclusion, successful digital transformation depends on a holistic approach that combines technological investment, skills training and cultural change management. This study provides practical and theoretical insights, helping companies and academics to better understand this multifaceted challenge.
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4406786531