Transmedia Storytelling in Journalism
Year: 2024
Type: article
Abstract: This article substantiates the feasibility of using transmedia storytelling methods and techniques in the practice of domestic journalism. A theoretical analysis of the genesis and development of storytelling procedures is carried out, clear criteria for defining the concept are identified, and a methodological justification for studying this phenomenon from the standpoint of structuralism is given. An important contribution of domestic researchers to the development of the concept of multi-format narration is noted. A historical review shows the importance of interactivity as a means of engaging the audience and giving impetus to the development of history. In the course of content analysis and structural and functional analysis of the results of the creative activity of the portals: “Takie Dela” and “Antropogenez.ru”, a list of effective tools of transmedia storytelling in journalism was formed and the features of their application were described. In addition, the study allows us to conclude that the strategy of engaging the audience in charitable activities is an effective tool for interactivity and a driver for the development of storytelling beyond the digital environment.
Source: Dynamics of Media Systems
Author: Vladimir V. Vitvinchuk
Institution: Altai State University
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406828282