The Importance of Individual Benefits – Understanding Patient Behaviour in E-Health Adoption
Year: 2024
Type: article
Study design: Observational Study
Abstract: Purpose -Advancements in telemedicine offer the potential to enhance healthcare efficiency, accessibility, quality, and environmental impact.However, the shift from traditional interpersonal healthcare to technology-mediated services necessitates a nuanced understanding of the factors influencing patient behavior.Design/Methodology/Approach -This research study extends the Technology Acceptance Model (TAM) to examine telemedicine adoption patterns.Beyond conventional TAM elements such as a positive attitude and technological readiness, the investigation scrutinizes the influences of social and individual benefits, alongside the impact of COVID-19 anxiety, specifically within the Central and Eastern European context.This methodological expansion and regional focus provide unique insights into the research domain.Utilizing regression analysis on data collected through an online survey, the study highlights the substantial influence of individual benefits and positive attitudes on the adoption of telemedicine technologies.Findings and implications -Perceived social benefits do not exhibit a statistically significant effect.These Sažetak Svrha -Napredak u telemedicini nudi potencijal za poboljšanje učinkovitosti zdravstvene zaštite, pristupačnosti, kvalitete i utjecaja na okoliš.No prijelaz s tradicionalne interpersonalne zdravstvene skrbi na usluge posredovane tehnologijom zahtijeva nijansirano razumijevanje čimbenika koji utječu na ponašanje pacijenata.Metodološki pristup -Istraživanje proširuje Model prihvaćanja tehnologije (TAM) kako bi se ispitalo obrasce usvajanja telemedicine.Osim konvencionalnih elemenata TAM-a kao što su pozitivan stav i tehnološka spremnost, istraživanje pomno ispituje utjecaje društvenih i individualnih koristi, zajedno s utjecajem anksioznosti od bolesti COVID-19, posebno u kontekstu srednje i istočne Europe.Ovo metodološko proširenje i regionalni fokus pružaju jedinstvene uvide u istraživačku domenu.Koristeći regresijsku analizu podataka prikupljenih putem anketnog upitnika online, istraživanje naglašava značajan utjecaj individualnih koristi i pozitivnih stavova na usvajanje tehnologije telemedicine.Rezultati i imlikacije -Percipirane društvene koristi ne pokazuju statistički značajan učinak.Ovi rezultati naglašavaju potrebu za prilagođenim inicijativama za Vol.36, No. 2, 2024, pp.229-245 findings emphasize the need for tailored awareness initiatives that underscore the personal advantages of e-health solutions while addressing prevalent skepticism surrounding technology.Limitations -The findings are limited by the representativeness of the sample, as it over-represents young, educated women, urban residents, and individuals with a higher socioeconomic status.Originality -The insights derived from this study contribute to the growing body of knowledge aimed at facilitating a seamless integration of telemedicine technologies into healthcare frameworks within the targeted region.
Source: Market-Tržište
Authors: József Ráti, Ildikó Kemény, Péter Simon
Language: English
Field: Medicine
Domain: Health Sciences
Open Access status: diamond
Funder: Budapesti Corvinus Egyetem
OpenAlex ID: W4406921130