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Subscriptions as a Revenue Model: Evolution, Comparisons, and the Impact of Generative AI

Year: 2024

Type: article

Abstract: Since the emergence of Software as a Service (SaaS) and cloud computing, the subscription business model has experienced a major shift. This paper accelerates the evolution of subscriptions, examining Business-to-Consumer (B2C) and Business-to-Business (B2B) subscriptions, and explains how the structure of Generative AI (GenAI) product subscriptions is affecting and changing the subscription landscape. It also recommends ways companies can improve customer lifetime value.

Source: International Journal of Computer Trends and Technology

DOI: 10.14445/22312803/ijctt-v72i12p122

Author: Bihag Karnani

Institution: Google (United States)

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4406993536

FWCI:

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