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Implementasi Data Mining Untuk Menentukan Pola Penjualan Di Rahayu Mart Menggunakan Algoritma Apriori

Year: 2025

Type: article

Abstract: The Apriori algorithm is a method used to discover patterns among a set of items. By analyzing all recorded sales transactions, it helps in determining and developing more accurate and targeted promotions. Rahayu Mart faces a challenge in understanding what customers want and need, as well as how they shop. Identifying frequently purchased items by customers can assist in making appropriate business decisions and serve as a consideration for sales strategies. By applying the Apriori algorithm, consumer purchasing patterns and the influence between items can be uncovered, enabling more effective business insights.

Source: Jurnal Ilmiah Multidisiplin Ilmu

DOI: 10.69714/vbsxqq63

Authors: Ihya16092002 Bina Cahya Pamungkas, Zaehol Fatah

Institution: Universitas Ibrahimy

Language: English

Topic: Data Mining and Machine Learning Applications

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: bronze

OpenAlex ID: W4407052243

FWCI:

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