Các yếu tố ảnh hưởng đến ý định khởi nghiệp của thế hệ Z trên các nền tảng số tại khu vực Đồng bằng sông Cửu Long
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study examines the factors influencing Generation Z's entrepreneurial intentions on digital platforms in the Mekong Delta. Data was collected from 220 Gen Z individuals across 13 provinces in the region using convenience sampling. The proposed research model includes six independent factors: Subjective Norms (SN), Entrepreneurship Education (EE), Entrepreneurial Passion (EP), Digital Literacy (DL), Entrepreneurial Inspiration (EN), and Entrepreneurial Skills (ES). The findings indicate that all six factors positively influence Gen Z’s entrepreneurial intentions on digital platforms, highlighting the key drivers of entrepreneurial activity within this demographic.
DOI: 10.62831/202502010
Authors: Master.Nguyen Trung Tien, Huynh Bao Tran, Nguyen Anh Thy, Hoang Son, Nguyen Thi Kim Quynh, Lam Hong An
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4407110282