Work

Carefree cuteness: the effect of exposure to cuteness on risk seeking

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2022-0657

Authors: Alexis Yim, Stephen X. He, Annie Peng Cui, Lin Zhao

Institutions: Radford University, The University of Texas at San Antonio, West Virginia University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407112012

FWCI: 2.954

Cites: 98

Cited by: 3

Related to: 10