How to Enhance Customers’ Brand Attachment of Mobile Commerce Platforms by Gamification Based on the Mechanism-dynamic-emotion Framework?
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: L. T. Huang, S. H. Chen
Institution: Chang Gung University
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4407130624