Work

Mapping the two decades of Islamic marketing research using bibliometric analysis and novel machine learning topic modeling

Year: 2025

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/jima-03-2024-0127

Authors: Hassnian Ali, Haris Saqib Qazi, Hadia Saqib Hashmi, Talha Yasin, Muhammad Hassan Abbas

Institutions: Minhaj University Lahore, Hamad bin Khalifa University, İstanbul Sabahattin Zaim Üniversitesi

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407142070

FWCI: 12.91

Cites: 62

Cited by: 7

Related to: 10