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Realisasi Promosi Melalui Pemasaran Digital pada UMKM Homestay Komodo Mountain View di Labuan Bajo

Year: 2024

Type: article

Abstract: This community service program aims to support the development of Komodo Mountain View Homestay, a newly established business in Labuan Bajo, NTT, through digital marketing strategies. The program addresses key issues such as limited visibility and facilities. The implementation method involves planning, execution, and evaluation stages, focusing on digital marketing initiatives. Activities include creating a logo for brand identity, managing social media accounts on Instagram, registering the location on Google Maps, and producing attractive visual content. Results indicate that these strategies successfully enhanced the homestay's visibility, attracted tourist attention, and supported local economic growth. With continuous efforts, the homestay is expected to compete effectively in broader markets.

Source: Journal of Management and Creative Business

DOI: 10.30640/jmcbus.v3i1.3537

Authors: Arsyad Aditya Arifin, Charles Frederic Lutmand Bir, Chelsea Angela, Christie Natania Harjono, Fauzan Danuwijaya, Jessica Audrey, Nasya Aurelia Susanto, Santi Rimadias

Institution: Multimedia Nusantara University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4407145788

FWCI:

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