Work

Digital Technology Adaptation in Media Industry Management: A Literature Study

Year: 2025

Type: article

Abstract: In recent years, the media industry has undergone a significant transformation owing to the widespread adoption of digital technologies. This study explored the impact of digital technology adaptation on management practices within the media industry. This study examines extant research on how media organisations respond to the challenges and opportunities presented by digital transformation. This review focuses on changes in business models, consumer behaviour, and the utilisation of digital tools for operational and strategic decision making.

Source: Technium Romanian Journal of Applied Sciences and Technology

DOI: 10.47577/technium.v27i.12463

Author: Harliantara Harliantara

Language: English

Topic: Media and Digital Communication

Subfield: Computer Networks and Communications

Field: Computer Science

Domain: Physical Sciences

Open Access status: diamond

OpenAlex ID: W4407150849

FWCI: 0.448

Cites:

Cited by: 1

Related to: 10