Work

Visual insights into personalizing women's running shoes: A consumer psychology perspective

Year: 2025

Type: article

Abstract: OBJECTIVE: This paper explores the rising trend of personalization in sports shoe manufacturing within Industry 4.0, focusing on the psychological aspects of color preferences. METHODS: We utilized eye-tracking technology in two experiments to analyze consumer preferences for women's running shoes, examining 18 scenarios with three outsole types and six colorways. RESULTS: Findings highlight the significant psychological influence of outsoles and midsoles on visual attention, revealing that Chinese women prefer warmer and neutral tones in midsoles. Additionally, a correlation between customization experience and gaze duration offers insights into psychological dynamics during the personalization process. CONCLUSIONS: This study sheds light on the cognitive dimensions of color preferences among Chinese women regarding sports shoes. Understanding these preferences enables designers and manufacturers to address the psychological needs of this demographic, enhancing personalization and our grasp of color psychology's role in design.

Source: Acta Psychologica

DOI: 10.1016/j.actpsy.2025.104767

Authors: Jie Zhang, Jun Yao, Hefan Hu, Xuecheng Zhao

Institution: China University of Mining and Technology

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $2,670

Funders: China University of Mining and Technology, National University's Basic Research Foundation of China, Fundamental Research Funds for the Central Universities