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Subliminal audio stimulation: A theoretical overview of effects and mechanisms influencing perception

Year: 2025
Type: conference-paper
Abstract: Subliminal audio stimulation: A theoretical overview of effects and mechanisms influencing perception.Subliminal audio stimulation, which uses sounds at a level of consciousness unobserved, has the potential to influence perception, behavior and emotional response in individuals.This article offers a theoretical summary of the mechanisms, effects, and applications of subliminal audio stimuli.The review covers the historical development, basic principles, and neuropsychological mechanisms through which these stimuli can influence brain activity and decision-making.The article also examines various experimental studies and applications of subliminal stimulation in areas such as marketing, therapy, and cognitive performance, focusing on the ethical aspects and possible implications of this technique.The results of these investigations may contribute to a better understanding of the abilities of sound stimuli to improve human perception and decision-making processes.Objective: The aim of the article is to examine the theoretical mechanisms and applications of subliminal sound stimuli in various fields, with an emphasis on their influence on behavior, emotional reactions and decision-making.Methods: This review is based on an analysis of current research and experimental studies investigating subliminal sound cues in a variety of contexts, including marketing and psychology.Results: Research suggests that subliminal sounds can improve attention, emotional response, and decision-making, and may have significant applications in marketing and therapy.However, the ethical and moral issues surrounding their use require further attention.
DOI: 10.32725/978-80-7694-102-1.17
Language: English
Open Access status: bronze
OpenAlex ID: W4407182810
FWCI: 3.581
Cites: 9
Cited by: 1
Related to: 10