The Impact of TikTok Shop Live Streaming on Generation Z Consumer Behavior in Purchase Decision-Making
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: Rachmat Hidayat, Vincent Carlos, Raditya Harya Kurniawan, Adele B L Mailangkay
Institution: Binus University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4407199044