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Evaluasi Penerimaan Pengguna Aplikasi Adonai Dengan Pendekatan Technology Acceptance Model (tam)

Year: 2025

Type: article

Abstract: The Adonai application is designed to make it easier to submit insurance and claims for customers by Kosppi employees, but the level of acceptance still needs to be researched. This research uses the Technology Acceptance Model (TAM) to evaluate the influence of perceived usefulness (9.92%) and perceived ease of use (35.04) on application acceptance. Analysis of data from 53 respondents shows that the two variables simultaneously contribute 66.8% to application acceptance. The results of this research support the validation of TAM as a technology evaluation model in the financial services sector and provide practical recommendations to increase the ease of use and benefits of the adonai application.

Source: Informasi dan Teknologi Ilmiah (INTI)

DOI: 10.33480/inti.v19i2.6077

Authors: Fani Nurona Cahya, Hikmatulloh Hikmatulloh, Rangga Pebrianto, Deny Novianti

Institutions: Universitas Bina Sarana Informatika, Universitas Nusa Mandiri

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407209116

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