Year: 2024
Type: article
Abstract: This study aims to expand the understanding of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) by utilizing social media. In today's digital era, social media has become one of the effective channels for promoting products and services. Adequate knowledge of digital marketing strategies can support MSMEs in increasing their visibility and sales. The method applied in this study is through training and workshops involving digital marketing practitioners. The findings of this study indicate that participants experienced a significant increase in their understanding and application of digital marketing strategies through social media, as well as a positive impact on their business growth.
Source: Jurnal Pelayanan Masyarakat
Institution: Universitas Mercu Buana Yogyakarta
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4407232739