Work

Research on Strategic Alliance Conflict Issues Based on the GMCR Model

Year: 2024

Type: article

Abstract: With the rapid advancement of global economic integration and technology, strategic alliances have become an essential means for multinational enterprises to swiftly enter foreign markets and implement globalization strategies. Conflicts among alliance partners significantly impact the stability of alliances and the profitability of enterprises. This study examines the effects of conflict on alliance stability from the perspectives of the causes of conflict and the categorization of conflicts. Furthermore, it employs the Graph Model for Conflict Resolution (GMCR) to model alliance conflicts, paving the way for new approaches to investigating conflict issues within strategic alliances.

Source: Highlights in Business Economics and Management

DOI: 10.54097/q68bge13

Authors: Xinming Yi, Jing Yu

Institution: Nanjing University of Science and Technology

Language: English

Topic: Business Strategy and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407273012

FWCI:

Cites:

Cited by:

Related to: 10