Work

Pemberdayaan Bisnis melalui Adopsi Marketplace dan Penguatan Desain Kemasan dalam Upaya Peningkatan Pemasaran di Kelompok Tani Gula Semut Desa Kedungurang, Kabupaten Banyumas

Year: 2024

Type: article

Abstract: This ponder investigates the selection of computerized marketplaces and the fortifying of item bundling plan to upgrade the showcasing of palm sugar delivered by the Maju Makmur agriculturist bunch in Desa Kedungurang. Through a community-based approach, we given preparing and item advancement to progress item quality and grow advertise reach. Workshops on advanced promoting procedures and commonsense bundling plan driven to noteworthy deals development and financial advancement for the community. The selection of omni-channel e-commerce stages too encouraged more extensive advertise get to, expanding item perceivability and competitiveness. Modern item variations beneath the "Satu Akar" brand, counting natural palm sugar and ginger-infused palm sugar, were presented to differentiate the item advertising.

Source: Jurnal Pengabdian Masyarakat Waradin

DOI: 10.56910/wrd.v5i1.413

Authors: Aufa Rizka Azzumi, Muhammad Ridwan, Ariq Cahya Wardhana, Nastiti Nur Indrayani, Fala Sifah Maharani, Windi Septiani, Jilly Ayu Puspita

Institutions: Universitas Nahdlatul Ulama Al Ghazali Cilacap, Institut Teknologi Telkom Purwokerto

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4407285996

FWCI:

Cites:

Cited by:

Related to: 10