Work

Exploring the Role of Corporate Typefaces in Emotional Branding and Consumer Responses

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Basic Design & Art

DOI: 10.47294/ksbda.25.6.20

Authors: Young Mi Bae, Sung Kye Kim

Language: English

Topic: Graphic Design and Typography

Subfield: History and Philosophy of Science

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407311142

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