Documentary films can increase nationwide interest in plant-based food
Year: 2025
Type: preprint
Abstract: We investigated national-level impacts of media advocating plant-based diets. Search volume for popular films explains the majority of variance in searches for plant-based food, but is not associated with consumption. For three health-focused documentaries, we estimated that a standard deviation increase in searches for each film increases searches for plant-based food by up to 43% in the following week. Our findings can inform approaches for raising awareness of sustainable diets.
Source: OSF Preprints (OSF Preprints)
Authors: anna thomas, Jessica Elizabeth Hope, Maya B Mathur
Language: English
Subfield: Ecology
Field: Environmental Science
Domain: Physical Sciences
SDG: Zero hunger
Open Access status: green
OpenAlex ID: W4407315966