Work

Exploring the Roles of Entrepreneurial Education, Proactive Personality and Creative Self-Efficacy in the Formation of Undergraduates’ New Venture Ideas in China

Year: 2025

Type: article

Abstract: A new venture idea is the prerequisite for discovering or building an entrepreneurial opportunity and also the foundation for undergraduates to start a new venture. Based on social cognitive theory, this paper explores the roles of entrepreneurial education, proactive personality, and creative self-efficacy in the formation of undergraduates' new venture ideas. Using a sample of 650 undergraduates in China, we find that entrepreneurial education and proactive personality are both positively related to new venture idea formation, and proactive personalities also moderate the relationship between entrepreneurial education and new venture ideas. In addition, creative self-efficacy plays a mediating role in those direct effects mentioned above. That is, entrepreneurial education and a proactive personality can both promote the formation of undergraduates' new venture ideas through creative self-efficacy. These results have practical significance for entrepreneurial education in universities, especially for fostering undergraduates' creative self-efficacy.

Source: Behavioral Sciences

DOI: 10.3390/bs15020185

Authors: Rui Hu, Caiyun Li

Institutions: Huazhong Agricultural University, Central China Normal University, Wuhan College

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: gold

Estimated APC paid: $2,654