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Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart

Year: 2025

Type: article

Abstract: The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.

Source: Jurnal Riset Manajemen

DOI: 10.54066/jurma.v3i1.3038

Authors: Chintya Ones Charli, Syifa Syai Ramadhani, Arya Garin Nugraha, Rini Desriyanti, Ainil Husna Chan

Institution: Universitas Putra Indonesia "YPTK"

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4407347549

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