Enhancing Entrepreneurship Performance Through Artificial Intelligence Technology: Evidence from Manufacturing Firms in South-West, Nigeria
Year: 2024
Type: article
Abstract: This study examines how South-West Nigerian manufacturing companies' entrepreneurial success may be improved by artificial intelligence (AI) technology. The study examines the connections between AI constructs—adoption, applications, relevance, and utilization—and performance outcomes, such as competitive advantage, customer satisfaction, operational efficiency, total quality management, and innovation capability, using a sample of 346 businesses and data analysis tools like SmartPLS and SPSS. The results show that although AI adoption by itself does not considerably boost performance, competitive advantage, customer happiness, and operational efficiency are greatly impacted by AI's strategic use and applicability. The findings highlight the importance of focused AI applications in providing quantifiable advantages, especially in operational and customer- facing fields. The necessity of matching AI activities with organizational objectives is shown by the fact that AI relevance also appears as a critical component that has a beneficial influence on customer satisfaction and competitive positioning.
Authors: Munir Mashi, Auwal Abdullahi, Nurudeen Yusuff
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4407350164