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Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung

Year: 2024

Type: article

Abstract: This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.

Source: ALKHIDMAH Jurnal Pengabdian dan Kemitraan Masyarakat

DOI: 10.59246/alkhidmah.v2i4.1079

Authors: Ardica Karunia Pradana, Maytita Tri Hardiyanti, Zulfa Aji Rani Isnuitama, Rahayu Mardikaningsih, Mila Hariani, Didit Darmawan, Rommy Hardyansah, Dharma Setiawan Negara

Institution: Universitas Sunan Giri

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4407359736

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Related to: 10