Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to examine the effect of service quality on student satisfaction at Pamulang University. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 students from various study programs. The independent variable in this study is service quality (x) quality with sub variables including: reliability, tangible, responsiveness, assurance and empathy. While for the dependent variable (Y) is student satisfaction. The results of data analysis show that service quality has a positive and significant effect on student satisfaction. The results of the statistical analysis obtained a determination coefficient value of 55.6% which illustrates that the factors in the independent variables have a large influence on service satisfaction. Furthermore, based on the hypothesis test, the results show that there is a significant effect of service quality on satisfaction.
Authors: Ike Riskyanti, Muhamad Faisal Fahmi
Institution: Universitas Pamulang
Language: English
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4407378943