Work

Strategi UMKM di Alun – Alun Kidul Yogyakarta untuk Meningkatkan Kualitas Layanan dan Produk Penjualan

Year: 2024

Type: article

Abstract: The aim of this research is to analyze MSME strategies related to customer satisfaction with quality services and products. This study applies a quantitative approach. Fifty respondents from the MSME consumer population who buy food and drinks in the southern Alun - Alun area were involved in this research. The results show that better product service can increase customer satisfaction.

Source: Jurnal Riset Ekonomi dan Akuntansi

DOI: 10.54066/jrea-itb.v3i1.2820

Authors: Mutiara Agus Wahyuni, Hurian Kamela

Institution: Indonesia Open University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4407379346

FWCI:

Cites:

Cited by:

Related to: