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Year:
2025
Type:
book-chapter
Source:
Advances in marketing, customer relationship management, and e-services book series
DOI:
10.4018/979-8-3693-9461-8.ch019
Authors:
P. S. Venkateswaran,
Sriramkumar Mm
Language:
English
Topic:
Big Data and Business Intelligence
Subfield:
Management Information Systems
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W4407385686
FWCI:
19.02
Cites:
37
Cited by:
10
Related to:
10