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Sosialisasi Pengembangan Ide Usaha, UMKM & Digital Marketing bagi Pelaku Usaha di Dusun Sabrang

Year: 2025

Type: article

Abstract: Sabrang Hamlet in Purwosari Village has significant potential for SME development, especially in bamboo crafts. This community service activity aims to provide insights and skills to SME actors in developing businesses through product innovation and digital marketing strategies. The implementation method was conducted through face-to-face counseling and technical guidance assisted by Untidar KKN students. The activity was held on January 19, 2025, at the Purwosari Village KKN Team Post with a total of 27 participants. The activity results showed three main SMEs with development spirit: 'Happy Snack', 'Snack Teteh', and 'Box of Story'. The KKN team provided assistance in the form of logo creation, business registration, creating Google Maps locations, and digital marketing optimization through social media platforms such as TikTok Shop, Facebook, and Instagram.

Source: ASPIRASI Publikasi Hasil Pengabdian dan Kegiatan Masyarakat

DOI: 10.61132/aspirasi.v3i2.1499

Authors: Mohammad ‘Ulyan, Muhammad Rizki Mashuda, Erista Dina Indriyani, Gustaf Alifian Haq

Institution: Universitas Tidar

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4407399214

FWCI:

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