Year: 2024
Type: article
Abstract: This study aims to develop a financial quiz website designed to help control impulsive buying behavior, particularly among women aged 18-24 in Batam City. The Design Thinking approach was applied in the development process, following five stages: Empathize, Define, Ideate, Prototype, and Testing. The results show that the "Common Cents" website successfully increased users' awareness of their impulsive buying behavior and helped them make more prudent financial decisions. User trials demonstrated improved financial awareness, better financial management, and positive feedback regarding the website's usefulness. In conclusion, the "Common Cents" website provides an effective and relevant solution to address impulsive buying behavior through interactive educational approaches.
Source: Journal La Bisecoman
Institution: International University of Batam
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407399587