Year: 2025
Type: article
Abstract: Artificial intelligence (AI) is reshaping the media landscape, influencing news production, consumption, and dissemination. AI algorithms support content generation, trend tracking, and fact-checking. This study examines 108 companies using AI through a documentary review and expert survey. Text generation is the most common function, while experts consider fact-checking the most useful. A geographic disparity exists, with the United States leading in AI adoption, while other regions lag. AI holds great potential for media transformation, but its inclusion remains uneven across countries.
Source: Comunicación y Sociedad
Institution: Universitat Autònoma de Barcelona
Language: English
Topic: Technology's Impact on Media
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407405671