Year: 2025
Type: article
Abstract: This comprehensive article explores the fundamental principles and practices of building Single Customer View (SCV) systems in modern data engineering.The article investigates the critical components, architectural frameworks, and implementation challenges organizations face when creating unified customer profiles.It analyzes the evolution of data integration strategies, quality management approaches, and real-time
Author: Satish Kumar Boddu
Language: English
Topic: Data Quality and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407424504