Configuring the Connection between Ethical Leadership Style and Creative Performance within a Componential Theory of Creativity Framework
Year: 2024
Type: article
Study design: Observational Study
Abstract: The drive behind this study is to inspect the relationships between ethical leadership style, salespersons’ work engagement, creative self-efficacy and salespersons’ creative performance. Data was gathered in a single wave from 325 pharmaceutical salespersons from 25 national and international firms operating in Pakistan. SPSS-25.00 and AMOS-22.0 were employed for analysis; Results revealed that there is a positive and significant relationship between the ethical leadership style of field managers and salespersons’ creativity. Moreover, results established confirmation of parallel mediation of work engagement and creative self-efficacy between ethical leadership style, and salespersons’ creative performance, in precise terms, the study established that ethical leadership style impacts work engagement and creative self-efficacy which in turn prompts salespersons’ creativity. The findings of this study are beneficial for pharmaceutical firms and managers. Limitations and future research directions are also discussed.
Authors: Faheem Ahmad Khan, Muhammad Umer Quddoos, Mazhar Iqbal, Arslan Ahmad Siddiqi
Institutions: COMSATS University Islamabad, Bahauddin Zakariya University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407436712