Work

Enhancing employer branding in startups through job autonomy and intrinsic motivation: the role of gamification

Year: 2025

Type: article

Study design: Observational Study

Source: Business Process Management Journal

DOI: 10.1108/bpmj-12-2023-0934

Authors: Bhawna Bhawna, Prinka Dogra, Umair Akram, Sanjeev Kumar Sharma

Institutions: Panjab University, Punjabi University, University of Jammu, RMIT University

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4407506172

FWCI: 7.875

Cites: 77

Cited by: 6

Related to: 10