Year: 2025
Type: article
Abstract: The research explores the economic success of regional cinema by analyzing box office collections and various influencing factors. Factors such as production budgets, genres, release dates, critical reviews, star power, and awards are examined to uncover regional variations in movie success determinants. Using descriptive statistics and Multiple Linear Regression, the study investigates the relationship between independent variables and box office revenue across Malayalam, Tamil, Telugu, and Kannada film industries. Despite market uncertainties, the film industry shows resilience and expansion potential. The findings provide insights for stakeholders, including filmmakers and policymakers, to enhance the sustainability and profitability of regional cinema.
Author: Rani Theresa Kuncheria -
Institution: Madras Christian College
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4407529385