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Drivers Influencing Consumers’ Adoption of Over-the-Top Video Streaming Platforms: An Exploratory Sequential Analysis

Year: 2025

Type: article

Study design: Observational Study

Source: Indian Journal of Marketing

DOI: 10.17010//ijom/2025/v55/i2/174749

Authors: Pratibha Garg, Neha Gupta

Institution: Amity University

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407539766

FWCI: 1.832

Cites:

Cited by: 2

Related to: 10