Year: 2025
Type: article
Abstract: This article analyses the specific features of advertising discourse, drawing on various discourse theories through the operationalisation of concepts such as discursive context, co-text, peritext, hypertext, and discursive tradition. Advertising creativity aims at constructing the advertising text by exploring the resources of language, engaging both the idiomatic and expressive competence of the speaker and the receiver.
Author: Bianca Georgiana Munteanu
Institution: University of Bacău
Language: English
Subfield: Philosophy
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4407547392