Exploring CSR authenticity and cognitive CSR proximity: engaging Chinese consumers in virtual CSR
Year: 2025
Type: article
Study design: Observational Study
Authors: Zhonghui Feng, Volker Kuppelwieser
Institution: NEOMA Business School
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4407549769
