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Pelatihan Pemetaan Aktivitas Bisnis Menggunakan Business Model Canvas Bagi Usaha Kecil Dan Menengah Kelurahan Kedung Sari Kecamatan Suka Jadi Kota Pekanbaru

Year: 2024

Type: article

Abstract: This service aims to improve the competitiveness of Small and Medium Enterprises (SMEs) in Kedung Sari Village, Sukajadi District, Pekanbaru City, through Business Model Canvas (BMC) training. The programme involved 35 participants from various sectors, who were given intensive training and mentoring on the nine components of BMC, such as customer segments, value proposition, and revenue streams. The methods used included initial coordination, theoretical training, and practical mentoring sessions on BMC development. Evaluation results showed that participants' understanding of the BMC improved in designing a more structured business model and a more effective strategy, although some still needed support for consistent implementation. The training had a positive impact on the development of local SMEs and recommends a more in-depth follow-up programme in the application of digital marketing strategies and business mapping to ensure the sustainability of improved business competitiveness.

Source: PRIMA PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT

DOI: 10.55047/prima.v3i4.1487

Authors: Lathif Arafat A., Williya Meta, Meilisa Meilisa

Institutions: Universitas Prima Indonesia, Riau University

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4407591782

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