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A Customer Satisfaction Levels Between Cab Service Provider’s UBER and OLA in the Ahmedabad

Year: 2024

Type: article

Abstract: This research examines customer satisfaction between Uber and Ola in Ahmedabad, India, focusing on factors such as age, app usability, safety perceptions, pricing fairness, and recommendation likelihood. Using chi-square testing, the study finds that age does not significantly influence service preferences, app usability, or pricing perceptions, with only weak associations observed. However, safety perceptions are particularly important for older customers, suggesting a need for improved communication of safety features by both companies. No significant preference for Uber or Ola emerged across age groups, with both companies equally rated for app usability and pricing. The study recommends that Uber and Ola enhance safety measures, improve pricing transparency, and invest in personalized marketing to boost customer satisfaction and loyalty

Source: International Journal of Applied and Scientific Research

DOI: 10.59890/ijasr.v2i10.60

Authors: Dhruvraj Rajpurohit, Jignesh Vidani, Nagpal Makwana

Institution: LJ University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Sustainable cities and communities, Good health and well-being

Open Access status: diamond

OpenAlex ID: W4407598458

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